MAKE YOUR SOCIAL MEDIA MARKETING MORE EFFICIENT

Fortunately, there are numerous ways to optimize your social media marketing and make more efficient use of your time. Try these tips:

One of the biggest time saps is signing into and out of your social media accounts. Doing that daily to upload a post at a time is also very inefficient. You can reclaim those lost hours and work more efficiently by using automation tools such as post scheduling software like Hootsuite or Buffer. These tools allow for fast bulk uploads of posts, and can also schedule posts to publish at optimum times, which significantly speeds up the whole process.

If you aren’t sure what you are looking to get out of your social media campaign, chances are you’ll waste a lot of time going in the wrong direction or worse still, have no cohesive direction at all. This can also eat up a lot of resources, such as budget for content creation or sponsored posts, to further undermine the success of your campaign. Have a clear set of goals and know what metrics matter most to you.

There’s little point continuing to invest time and money into your social media efforts if you’re in the dark about whether or not you’re making an impact. If you do use a tool such as Hootsuite or Buffer, setting up the reporting function is incredibly useful. This will allow you to see the collective impact of your efforts at a glance, so you can then move forward armed with all of the knowledge you need to continue along the same path or adjust how you tackle your social media content.

Using the incorrect or outdated hashtags can seriously limit how visible (or ‘discoverable’) your social media content is. With that in mind, taking a few extra minutes to routinely review your hashtag use can give posts a boost and allow you to tap into emerging new tags for extra visibility.

Many companies feel pressured to use every social media network out there but, if some of those demographics don’t align with your ideal mobile app user, you’re wasting time that could be used more effectively elsewhere. If you want to drive downloads for a business mobile app for example, Instagram might not be the best fit. Continuing to post on there because you feel you have to could take time away from your LinkedIn efforts, which would be a much better match.