SOME TOUGH LOVE MARKETING MANTRA FOR YOUR APP

It’s a competitive world out there and it’s about as competitive as it’s ever been on all fronts - certainly in digital and absolutely in the app world. There is so much choice for consumers and so many other developers trying to get their app downloaded and used ahead of yours. It is in times like these that while you may want to promote a modern day easy going brand image, you still need to play the game and you need to have some ruthless marketing approaches up your sleeves.

Business is business, your competitors are going to use everything at their disposal to outperform you. It’s time for a little bit of tough love. Here are some marketing mantras you should get your head around if you want to be able to compete for app downloads.

Offers Win

Your marketing needs to offer something. The product alone is not enough. No one wants to pay full price for a product anymore, not without some kind of offer, some kind of reason or motivation to complete that sale right now. Look how great our app or product is isn’t enough in most cases. You need to be seen to be giving more for your customer’s time and money. It needs to be irresistible and compelling enough to get them through the sales journey and out the other side as a paying customer. You don’t have an offer or a deal on now? Get one.

Give Them a Reason

Consumers are lazy. I’ll do it later is the general feeling and that’s what they’ll do. They’ll come back to it later, except, most of them won’t. That sale is gone as soon as they put you on the back burner. They need a time sensitive reason to buy right now. Even if that reason is the negative reinforcement as to why their life won’t be as good if they don’t buy from you, or download your app today.

So many brands and businesses adopt the approach of not being overly salesy and don’t want their customers to feel pressured. That’s a poor attitude in today’s modern marketplace; apply pressure as long as it’s relevant and persuade them buying now is the right move.

Instruct from Start to Finish

Most people are well conditioned to follow instructions. We stop at red and walk on green. But the instructions have to be present for this to happen. Do not make the mistake of assuming your customers know what to do and how to buy from you. Spell it out and create steppingstones from discovery through selection all the way to their purchase. Create a path they can’t possibly deviate from or get confused and use as an excuse to abandon their transaction with you. Keep them on task, the task you want them to complete. Guide them to that download.